This is my first year at a school library. I worked at a public library for 13 years. There were always times that were more stressful and busier than others but moving to a school I have encountered a strange phenomenon that starts in March, and I am told lasts until the end of the school year when everything and everyone starts feeling the push to get things done and ends up stressed. I heard about it before it started and I thought, “that won’t happen to me.” Guess what, it did. I now feel buried both at school and at work in a way I have never experienced before. 

Keeping students engaged with the library during the pandemic has been challenging. Over the past year as the building was closed or offered reduced hours, we haven’t been able to serve as the traditional third place where students can visit after school, gather to study, or meet for programs. However, our digital presence has remained constant and we have been able to meet many students where they are – at home.

When we have a message we want to share with the public, we turn to our list of what I like to think of as tools, and decide which will best help us get the word out. Depending on the message, we use a combination (or all!) of these tools: social media posts, print and electronic newsletter blurbs, flyers, bookmarks, press releases, blogs, etc. But what I think is the most important tool is probably the one that’s been around the longest… actual word of mouth. 

As March marches in, I can't help but think where I was a year ago--give or take a week.  As I reflect upon the bustling school library I left, and the one I am currently in, I have to work hard to conjure up what was.  Pandemically speaking, I (and dare I say many of my school librarian colleagues) have had to reinvent themselves and their methods very quickly. Creating virtual libraries and displays, engaging book talks, collaboratively creating protocols for curbside checkout and seamless returns have all been a part of this year long journey.  

Representatives from Quincy Public Library (QPL) recently sat down and Zoomed in for a RAILS Sparks podcast to discuss their successful marketing campaign to stave off library budget cuts.