18 April 2019


American Library Association: Advocacy

ALA's resources related to advocacy, public policy, public awareness, and related issues.
Included in this resource: 

Libraries Transform

A campaign of the American Library Association to increase public awareness of the value, impact, and services provided by libraries and library professionals.
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I Love Libraries

An initiative of the American Library Association, designed to keep America informed about what's happening in libraries. Includes resources to help library users tell their library stories.
Included in this resource: 

30 Facts About America's Libraries

Illinois Library Association: Advocacy

ILA's resources for advocacy and legislative issues.
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Illinois Library Association Marketing Forum

For library marketers to network, share ideas and strategies, and develop best practices.
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Bigger Than A Building Campaign

RAILS and IHLS staff worked with ILA to develop the Bigger Than A Building campaign to convey the message that libraries are still working to serve their communities during COVID-19. Campaign materials include Five Ways to Protect Your Library, Talking Points, Communication Tools, and Resources for Reopening.

Miscellaneous Sources

Storytelling and Social Change: A Strategy Guide

An extensive compendium of ideas from Working Narratives.

Libraries and the Sustainable Development Goals: A Storytelling Manual

Provides guidance on how to tell compelling stories about library activities and their impact on communities and people’s lives. From the International Federation of Library Associations.

Telling Your Library's Story

Toolkit of tips, techniques, templates, and other resources from the State Library of Iowa.

Super Library Marketing

A blog with "all kinds of marketing ideas for all kinds of libraries," by library marketer Angela Hursh.
Included in this resource: 

The Library Marketing Show - Video Series

The Library Story: A Strategic Storytelling Toolkit for Public Libraries

A PDF toolkit developed by the State Library of Pennsylvania.

Do you have suggestions for resources to add to this page? Contact us at communications@railslibraries.info.