Once upon a time, there was a library nestled amid farm fields in Central Illinois. Now, this library was not big, but its patrons loved the library, and the library loved all the people that came to visit. The kind people who ran the library wanted to do everything they could to provide materials and services to their patrons that could not be found elsewhere.
Well not necessarily…That’s the lesson we learned at Palatine Library. We went through a full renovation on both floors of our Main Library during Covid shutdowns – the only silver lining to that challenging time. Like many libraries, door counts and program attendance went down drastically, but when we began seeing the light at the end of the tunnel, we wanted to see that reflected in our attendance.
So, our staff began to ask an important question: how do we get people back in the building?
Libraries are magical places. In fact, the Vespasian Warner Public Library District in Clinton, Illinois is truly enchanted. In 2018, former maintenance supervisor, David Ward, noticed that a fairy door had appeared on the children’s floor. Two more doors were discovered shortly after on the library’s main floor and in the periodicals room.
The My Library Is… campaign is all about helping libraries do marketing and advocacy in new ways. And libraries aren't shy about discovering these new ways! Libraries are curious, creative places. Even though they might not have huge budgets to hire expensive graphic designers, videographers, etc., they constantly find a way to promote themselves and the programs and services they offer.