Takeaways from the My Library Is… Facebook Challenge

20 January 2020

We wanted to start the year on a good foot. So we thought, why not have a little fun and do some sharing!?

Earlier in January 2020, RAILS hosted a seven-day celebration of libraries promoting themselves. We called it the My Library Is… Facebook Challenge! Each day, we posted a prompt with a different challenge. For example, we asked to hear more about the plans and tools libraries use to tell their story. Thank you to everyone who participated! Here are some things that we learned:

Boost Your Skills with Training Options from My Library Is...

9 December 2019

How many times have you registered for a webinar and sunk into your office chair when the Outlook alert comes up and you totally forgot about it?

I’ve been there many times.

How many times have you received an email after the webinar with a link to watch later, but that never happens because you get busy and the email becomes buried in your inbox?

I’ve been there many times, too.

Is there one place to access free tutorials on my own time?

Yes, and you can access them right now on the My Library Is…website!

Using an Infomercial-Style Video to Promote Your Library

2 December 2019

When I work on a video, it generally starts with a theme or style. I want to find a template in which I can fit my ideas and message, because it will make the rest of the process easier.  I’ve done something like an infomercial, something in the style of an old educational film, and the most recent was kind of a corny car commercial, influenced by a show I love (Tim and Eric Awesome Show Great Job!). The idea with this approach is drawing on something that most people know and can identify with. Who hasn’t seen a bad infomercial? I try to capture that tone that people know and high

Tell Your Library’s Story With Social Media

22 November 2019

Social media is a great way to promote your library.  So how do you keep things engaging, but also relatable to your library?  

  • Know your audience

Knowing your core audience, or who you want to promote certain things to, is the first step. What do you want the post to convey?

  • Know the strengths of your platforms

At Lewis, we use the three main social media platforms: Facebook, Twitter, and Instagram. We like to play to their strengths:

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