Using an Infomercial-Style Video to Promote Your Library

2 December 2019

When I work on a video, it generally starts with a theme or style. I want to find a template in which I can fit my ideas and message, because it will make the rest of the process easier.  I’ve done something like an infomercial, something in the style of an old educational film, and the most recent was kind of a corny car commercial, influenced by a show I love (Tim and Eric Awesome Show Great Job!). The idea with this approach is drawing on something that most people know and can identify with. Who hasn’t seen a bad infomercial? I try to capture that tone that people know and high

Tell Your Library’s Story With Social Media

22 November 2019

Social media is a great way to promote your library.  So how do you keep things engaging, but also relatable to your library?  

  • Know your audience

Knowing your core audience, or who you want to promote certain things to, is the first step. What do you want the post to convey?

  • Know the strengths of your platforms

At Lewis, we use the three main social media platforms: Facebook, Twitter, and Instagram. We like to play to their strengths:

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