When I work on a video, it generally starts with a theme or style. I want to find a template in which I can fit my ideas and message, because it will make the rest of the process easier. I’ve done something like an infomercial, something in the style of an old educational film, and the most recent was kind of a corny car commercial, influenced by a show I love (Tim and Eric Awesome Show Great Job!). The idea with this approach is drawing on something that most people know and can identify with. Who hasn’t seen a bad infomercial? I try to capture that tone that people know and high