In 2019 BC (Before COVID), our library hosted a self-directed program for couples called “Date Night at the Library.” It was quite popular, and the plan was to run this program again this year, but we all know what happens to “best laid plans . . .” Even though we may not be able to invite couples in to explore the library in person, the concept can still be adapted for distance usage. The ultimate purpose is to get people to explore your collection, resources, and services.

At the 2020 ILA Annual Conference, I had the privilege of co-presenting a program, Effective Library Marketing Campaigns, with two colleagues, Burgundy Hill from Quincy Public Library and Ann Reeves from Eureka Public Library District. Our presentation focused on how libraries can promote themselves through stronger coordination of communication channels, better brand building, and campaign planning tools that are easily available through the My Library Is... website. Here's a description:

So you’ve been tasked with writing a marketing plan, and I’m guessing walking on hot coals sounds more enjoyable right about now. There is just something so terrifying about having to put all of the ideas and plans floating around in your head on paper that causes the words “marketing plan” to make you want to jump out of your skin. Luckily, I’m here to tell you that it doesn’t have to be this way. You are capable of writing a marketing plan, and it won’t even cost you your sanity! So sit back, relax and discover the secrets to writing a marketing plan.

We wanted to start the year on a good foot. So we thought, why not have a little fun and do some sharing!?

Earlier in January 2020, RAILS hosted a seven-day celebration of libraries promoting themselves. We called it the My Library Is… Facebook Challenge! Each day, we posted a prompt with a different challenge. For example, we asked to hear more about the plans and tools libraries use to tell their story. Thank you to everyone who participated! Here are some things that we learned: