Sometimes the boss tells you to do something and you really don’t want to. That was the situation I found myself in when our Executive Director suggested that we enter our Communications Team for the Library Journal Marketer of the Year Award based on the successful referendum campaign we accomplished, and I grudgingly agreed.
It really wasn’t on my radar and I didn’t think we had any chance of winning at all. We’re a mid-size library with two branches, about 100 staff, and have similar struggles and success stories as other local libraries. There are other library...