So you’ve been tasked with writing a marketing plan, and I’m guessing walking on hot coals sounds more enjoyable right about now. There is just something so terrifying about having to put all of the ideas and plans floating around in your head on paper that causes the words “marketing plan” to make you want to jump out of your skin. Luckily, I’m here to tell you that it doesn’t have to be this way. You are capable of writing a marketing plan, and it won’t even cost you your sanity! So sit back, relax and discover the secrets to writing a marketing plan.

Before we jump into how, let...