Posted on February 6, 2020
So you’ve been tasked with writing a marketing plan, and I’m guessing walking on hot coals sounds more enjoyable right about now. There is just something so terrifying about having to put all of the ideas and plans floating around in your head on paper that causes the words “marketing plan” to make you want to jump out of your skin.
Posted on January 27, 2020
Sometimes the boss tells you to do something and you really don’t want to. That was the situation I found myself in when our Executive Director suggested that we enter our Communications Team for the Library Journal Marketer of the Year Award based on the successful referendum campaign we accomplished, and I grudgingly agreed.
Posted on January 20, 2020
We wanted to start the year on a good foot. So we thought, why not have a little fun and do some sharing!?
Posted on January 14, 2020
Just in case you missed it, the December 2019 issue of the Illinois Library Association Reporter includes an article about the My Library Is... campaign. The article gives some practical tips on things every library can do to tell their story more effectively.
Posted on December 9, 2019
How many times have you registered for a webinar and sunk into your office chair when the Outlook alert comes up and you totally forgot about it?
I’ve been there many times.
How many times have you received an email after the webinar with a link to watch later, but that never happens because you get busy and the email becomes buried in your inbox?
Posted on December 4, 2019
On a recent weekend, after taking Metra downtown and enjoying a nice breakfast and cup of cocoa, I stopped by the Chicago Architecture Biennial exhibition at the Chicago Cultural Center - the old main building of the Chicago Public Library.
Posted on December 2, 2019
When I work on a video, it generally starts with a theme or style. I want to find a template in which I can fit my ideas and message, because it will make the rest of the process easier. I’ve done something like an infomercial, something in the style of an old educational film, and the most recent was kind of a corny car commercial, influenced by a show I love (Tim and Eric Aweso
Posted on November 22, 2019
Social media is a great way to promote your library. So how do you keep things engaging, but also relatable to your library?
Knowing your core audience, or who you want to promote certain things to, is the first step. What do you want the post to convey?
Posted on November 4, 2019
Super fun thing to do as a family. We learned a lot! And visited other libraries we wouldn't of otherwise. Thank you! ~Gabriela S.
Great Road Trip. Liked my journey a lot. Will return to all of these libraries. Good planned idea to focus on Pinnacles libraries. ~Carol P.
Posted on October 28, 2019
In the survey RAILS conducted earlier this year, we asked members to rate major challenges they faced when trying to tell their library’s story.