Social media is a great way to promote your library. So how do you keep things engaging, but also relatable to your library?
- Know your audience
Knowing your core audience, or who you want to promote certain things to, is the first step. What do you want the post to convey?
- Know the strengths of your platforms
At Lewis, we use the three main social media platforms: Facebook, Twitter, and Instagram. We like to play to their strengths:
- Twitter - allows you to post...