Get ready for this hands-on webinar that will take your library's Instagram presence to the next level. If you feel overwhelmed with Instagram or don't know where to start, this webinar will help you strategize so that you can have a sustainable and powerful Instagram brand.
By the end of this class, you will have:
-A new and improved Instagram bio/photo for your library that gets followers
-Insight into how to make Instagram Stories/Highlights your best friend
-Content ideas
-Tips + tricks to guide you through your Instagram content creation
This workshop was designed with you, the busy librarian, in mind. There will be no complicated ideas that takes hours away from your other duties. Instead, this workshop focuses on the sustainable but powerful ways that you can make your library's Instagram presence stand out.
Presented by Barbara Alvarez. She has been doing marketing for libraries, non-profits, and small businesses for over 5 years. Barbara is passionate about community engagement and sharing stories.
RAILS Continuing Education Archives
Get ready for Part 2 of taking your library's Instagram presence to the next level. This webinar will help you create captivating captions, develop calls to action, and design a content strategy.
This Part 2 workshop was designed with you, the busy librarian, in mind. There will be no complicated ideas that takes hours away from your other duties. Instead, this workshop focuses on the sustainable but powerful ways that you can make your library's Instagram presence stand out.
By the end of this class, you will have:
-A list of calls to action
-Caption starters to grab attention
-A posting schedule and content strategy
Presented by Barbara Alvarez (barbara.ann.alvarez@gmail.com). She has been doing marketing for libraries, non-profits, and small businesses for over 5 years. She is passionate about community engagement and sharing stories.
RAILS Continuing Education Archives
You're collecting data about library collections, programs, and patron visits to report to your board and the state, but how can you use these data to evaluate and reflect on library operations internally? So much of the data libraries collect, or could collect, can help us to serve our communities and live our visions more effectively. This webinar will explore the general data landscape in a library, from an audit of current data practices and thoughts on opportunities to collect new useful data, to strategies for looking at data sets in new ways and methods for sharing what you learn through data analysis. Libraries at all stages of thinking about data are welcome.
Topics/ Agenda:
1. What type of data are you currently collecting, and why?
2. Thinking about data you don't currently have
3. Looking at your existing data with fresh eyes (and spy glasses)
4. What to do with what you learn
5. Planning for your library's data future
Desired Outcomes:
Participants will be able to:
-understand the value of assessing their current data collection practices
-identify data currently being collected that is not needed, and identify data that is needed that is not currently collected
-analyze existing data sets with a more critical lens
-develop intentional practices around sharing data and analysis of that data
Devan Parkison is Data Analysis Coordinator at Skokie Public Library, where she has assessed the library's data practices and spearheaded data analysis projects across the library.
Amy Koester is Learning Experiences Manager at Skokie Public Library, where she oversees the department that coordinates all public programs and learning spaces in the library.
This webinar was held on April 24, 2019 and is approximately sixty minutes long.
RAILS Continuing Education Archives
You know video is a powerful storytelling medium and no one knows stories better than libraries! Get the facts on video marketing, basic tech tools and tips, and get your story shared. Learn how to tell your library’s story with video cheaply, easily, AND effectively.
Objectives:
• Learn the basic terminology and techniques for simple video creation
• Be aware of multiple free or inexpensive tools for recording/creating, editing, improving and sharing your library’s videos
• Be able to select one of the common video types to use for marketing your library
This webinar was recorded live with Jennifer E. Burke on January 15, 2020, and runs approximately 90 minutes.
Requires free WebJunction account for access to webinars and recordings.
Requires free WebJunction account for access to webinars and recordings.
RAILS Continuing Education Archives
Lynn Hoffman presented a webinar about signage in the library. You may know a great sign when you see it, but do you know what makes it great? The difference between an okay sign and a great sign can often be a small and simple thing. By learning the basic principles of effective signage, you can make sure your signs are actually doing what you need them to do.
RAILS Continuing Education Archives
The competition for media space can be fierce. This webinar will discuss how news editors select stories, the dos and don’ts of working with the media, and offer you a ready-to-use press release template. While focusing on print and online publications, this presentation will also briefly cover working with radio and television contacts, and provide key takeaways when dealing with crisis communication. Examples of press releases and published stories will be illustrated throughout. While focusing on print and online publications, this presentation will also briefly cover working with radio and television contacts, and provide key takeaways when dealing with crisis communication.
This webinar was recorded on October 28, and last for 55 minutes.
RAILS Continuing Education Archives
In this interactive webinar, participants will explore the realm of library data privacy through the data lifecycle, from the what, where, when, and why of data collection to the logistics of data storage and access, to (somewhat unorthodox) ways of deleting data. Each stage will investigate library practices that put patron privacy at risk, as well as ways that library staff can mitigate those risks at that stage. Participants will gain a better overall view of how patron data flows through the library and will come back to their library with a starter kit to help them wrangle patron data privacy.
Learning Objectives
The participants should:
- understand the basics of PII and what types of PII a library collects in both physical and digital spaces.
- be aware of federal and state regulations that would affect how their libraries handle certain types of patron data, including record retention and confidentiality policies
- know the major stages in the data lifecycle, and how privacy plays a role in each stage
- be able to start building a basic data privacy audit for their library
Prerequisites:
Staff who work with patron data or create privacy policies
This webinar was recorded on July 18th and is approximately 90 mins long.
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