Building a User-Friendly Library Website: Session 1
RAILS Continuing Education Archives
Building a User-Friendly Library Website: Session 2
RAILS Continuing Education Archives
Building a User-Friendly Library Website: Session 3
RAILS Continuing Education Archives
Every Student Succeeds Act (ESSA) workshop
RAILS Continuing Education Archives

ISLMA partnered with RAILS, IHLS, and the American Association of School Librarians (AASL) in collaboration with American Library Association’s Office for Library Advocacy (OLA) and the ALA Washington Office to offer a comprehensive workshop on the Every Student Succeeds Act (ESSA). AASL leaders facilitated the session.

The workshop will:
• Provide the most current information on developments at the Federal level and work through the sections of ESSA that can be directly linked to the school librarian/library program.
• Connect ESSA language to the school librarian’s role.
• Discuss current state work with recommendations for opportunities at state and local levels to ensure the effective school library program’s language in ESSA. 

This hands-on session will aid in identifying stakeholders, building coalitions, message crafting and elevator speech development. While the content will be directly related to ESSA, the tools and exercise portion is advocacy for positioning school librarians in general as leaders for teaching and learning.

The recording is approximately 2 1/2 hours in length and was originally broadcast on September 24, 2016. 

Screen capture of EveryLibrary Institute homepage.

Recorded webinars on issues related to advocacy, politics, and library funding.

Facts Tell, Stories Sell: Marketing Your Library's Message
RAILS Continuing Education Archives

If you don't tell your story, someone else will tell it for you. At a time where libraries are constantly facing budget cuts, it is imperative that librarians effectively communicate the value and benefits of libraries in the community. This 90-min workshop will walk you through the steps to make marketing and sharing your message attainable and sustainable.

Topics:
-Storytelling: what it is, what it is not, and where libraries fit in
-Social media: the do's, the dont's, templates, and strategic plans
-Developing a SWOT analysis of your library
-How, when, and where to network and make it count
-The power of language in marketing materials, newsletters, flyers, and websites

Desired Outcomes:
-Tell library's story pitch and tailor it to specific stakeholders and community leaders
-Create and implement an actionable and effective social media and marketing plan that gets attention
-Understand how to use technology in a way that is effective and not burdensome
-Identify the library's strengths and weaknesses and create a strategy to close gaps
-Access templates and fill-in-the-blank resources provided in the webinar
-Know when and where to network in a way that makes the library memorable
-Access templates and fill-in-the-blank resources provided in the handout

 

This webinar was recorded on October 9th and is approximately 90 mins long. 

 

 

Graphic Design for Libraries
RAILS Continuing Education Archives
Great Graphs: Transform Spreadsheets into Stories with Data Visualization
RAILS Continuing Education Archives

Is your data sitting around in spreadsheets, dusty, unused, and forgotten about? Your data deserves to be out in the world: utilized, actionable, talked about. Visualizing data through charts, tables, and diagrams helps you deliver bite-sized information that viewers can understand at a glance and retain for the long run. You’ll learn how to move beyond overused charts like pies and bars and how to format your new chart so that your message stands out.
 

Topics
-Analyze Your Audience
- Choose the Right Chart
- Declutter
- Clarify Your Message with Color
- Clarify Your Message with Text
- Before/After Makeovers

Learning Objectives
After this webinar, participants will be able to:
- weigh the pros and cons of presenting data through various chart types;
- declutter visualizations by removing unnecessary ink;
- emphasize key findings with dark/light contrast; and
- write titles, subtitles, and annotations that explain key findings.

Intended Audience: Staff who produce graphs for reports, slideshows, or dashboards.

This webinar was recorded on June 20, 2019, and runs approximately 90 minutes.

How to Use Social Media to Build Community and Drive Engagement
RAILS Continuing Education Archives

For libraries to effectively raise awareness and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this webinar, social media and digital marketing expert Julia Campbell will walk you through the secrets to successful community outreach with social media.
 

Title slide of "Infographics: Telling a Story with Data" presentation.

Slides from a presentation at the 2018 Association of Illinois School Library Educators conference, by Nanci Greene and Beth Greene.

Introduction to Google Data Studio
RAILS Continuing Education Archives

By popular demand, Grant Halter, Data Coordinator & Research Analyst at RAILS, will give a short demo of Google Data Studio. Data Studio is a quick and intuitive tool for creating dashboards to visualize and present data. Free with a general Gmail account, setup is easy and instructional documentation can help you troubleshoot most issues.

In the webinar, Grant will provide an overview of Data Studio and show how he uses the tool on a weekly basis. Learn to add your own data, build tables and charts, and design visually appealing dashboards for all levels of digital literacy. Data Studio is a great option for people who are tired of the same old Excel table and charts or want a safer and cleaner option when sharing data.

 

This webinar was recorded on October 1st and is approximately 60 mins long. 

Library Use of Social Media – Navigating the Legal Landscape
RAILS Continuing Education Archives

The use of social media impacts many facets of local governance and, among other things, is reshaping the ways in which libraries and their constituents interact. Yet, as with many aspects with technological evolution, these resources bring challenges such as compliance with the Open Meeting Act and FOIA, privacy and copyright issues and other legal issues.

Julie Tappendorf, the co-author of the book “Social Media & Local Governments,” will address common legal issues with government social networking such as open records, First Amendment rights and privacy concerns, copyright laws, and employee use of social media. She will also provide tips for preparing a social media policy.

This program is approximately 90 minutes in length and was originally broadcast on October 6, 2016. 

Promoting your eCollection
RAILS Continuing Education Archives

Libraries spend much of their collection budget on electronic resources and want to ensure they are being used by patrons. Tactics like displays, in-house and online advertising, social media app integration and print materials can help put your new collections on the map and increase the use of existing collections. Come hear about trends and ideas for marketing your electronic collections in this informative webinar.This webinar was presented by Melissa Ziel and Monica Dombrowski of the Gail Borden Public Library.  The webinar lasts approximately 55 minutes.  Please note that due to audio difficulties a very small portion of the broadcast was cut around the 47 minute mark.

Readers, Writers, Books and Blogs
RAILS Continuing Education Archives
Report Redesign
RAILS Continuing Education Archives

Are you worried that your important numbers are hidden inside a Dusty Shelf Report? In this webinar, we'll focus on practical techniques for getting your data out of lengthy reports and into real-world conversations. You'll see examples of the 30-3-1 Approach to Reporting from organizations like yours, and you'll learn how chapter dividers, color-coding, icons, and text hierarchies can break your important content into manageable chunks.

Topics
- The 30-3-1 Approach to Reporting
- 6 techniques that help you soar beyond the Dusty Shelf Report (minimal content, well-designed visuals, a variety of visuals, divider pages, color-coding by section, and a text hierarchy)
- Real-life before/after report makeovers

Learning Objectives
After this webinar, participants will be able to:
- discuss how the 30-3-1 approach to reporting could be applied to their projects;
- name 6 practical strategies for making reports more digestible for busy readers; and
- critique "before" reports and explain how to transform those documents into "after" reports.

Prerequisites
Staff who write reports about quantitative or qualitative data
 

This webinar is presented by Ann K. Emery, a sought-after speaker who is determined to get your data out of spreadsheets and into stakeholders’ hands. Each year, she leads more than 50 workshops, webinars, and keynotes for thousands of people with the aim of equipping organizations to visualize data more effectively. Ann's design consultancy also overhauls graphs, publications, and slideshows with the goal of making technical information easier to understand for non-technical audiences.

This webinar was recorded on June 27, 2019, and is approximately 90 minutes long.

Revamping Strategies for Social Success
RAILS Continuing Education Archives

About two-thirds of American adults are getting “at least some of their news on social media.” Winning over followers and fans, and getting “likes,” “shares” and “comments” can be challenging. We want our library events to be seen and attended. We want them to invite their friends. We want the library relevance, value and fun messages to permeate virtual channels. Discover how two libraries are using effective strategies that have dramatically increased their social media engagement with target audiences. 

Natalie Kiburg of Gail Borden Public Library and Evelyn Shapiro of Champaign Public Library will share how their teams meet to brainstorm content, the use of effective local social influencers, new Facebook LIVE strategies, utilizing Facebook’s Events, and continued training and increasing ROI for paid advertisements. Questions and answers to follow.

 

This recording is approximately 2 hours in length and was originally broadcast on October 25, 2018.

 

Separating the Wheat from the Chaff; Developing a Scalable Strategy for Gathering and Reporting Analytics
RAILS Continuing Education Archives

Effective data analysis can support much decision-making in the library, however, it can be challenging to ensure that you’ve captured all the data you need. At the same time, it is possible to collect too much data that ultimately can overwhelm those tasked with analysis. This presentation will discuss how to create a strategy for gathering and reporting analytics in three parts: framing the questions that are important to answer, auditing all potential points where data is collected, and evaluating which data should ultimately be considered for analysis and visualization.

This webinar was presented by Suzanna Conrad, head of library information systems in the University Library at California State University Sacramento. Her research interests include human-computer interaction, scholarly communication and ethics in librarianship.  The webinar was held on May 9, 2019 and is approximately 80 minutes long.
 

Simple Spreadsheets: Data Analysis Techniques and Time-Saving Secrets
RAILS Continuing Education Archives

Ever feel like you’re swimming upstream in data? Need to make sense of spreadsheets, but not sure where to start? Have a gut feeling that you’re not getting the most out of spreadsheet programs like Microsoft Excel, Apple Numbers, or Google Sheets? We’ll focus on must-have techniques (like pivot tables) and time-saving techniques (like data analysis formulas and functions). The speaker will demonstrate each skill and then you'll have an opportunity to practice.

Topics
-Pivot table demo
-Pivot table hands-on practice/Q&A
-Time-saving formulas demo
-Time-saving formulas hands-on practice/Q&A

Learning Objectives
After this webinar, participants will be able to:
- organize spreadsheets by freezing panes and adding filters;
- explore and tabulate data with pivot tables; and
- use time-saving formulas for data cleaning

 

This webinar was presented by Ann Emery of Depict Data Studios on June 13, 2019 and is approximately 90 minutes long.

Screen capture of slide showing a diagram of a storytelling model.

Presentation recorded at DrupalCon North America 2019, by Lily Berman. The talk is focused on website development, but the two techniques discussed could be useful to libraries in telling their stories.

Several librarians gathered around books and a computer.

Archived webinars on a number of topics; most recordings are available for anyone to watch.

Pages


Do you have suggestions for resources to add to this page? Contact us at communications@railslibraries.info.