Talking Points for Why Libraries Are Needed in the Age of the Internet

The following talking points can be used by library staff when faced with the question: Why do I need the library when I have the internet? They can easily be adapted to fit any situation that might arise in an academic, public, school, or specialized library.

Fox River Grove Library Unveils Grant-Funded Videos

The Fox River Grove Public Library District has created two videos to promote the Library and the Fox River Grove community. The videos were funded by the My Library Is… Grant from the Reaching Across Illinois Libraries System (RAILS). The videos are available on the Library’s YouTube channel, social media, and website, as well as the RAILS My Library Is... website.

Effective Library Marketing Campaigns

At the 2020 ILA Annual Conference, I had the privilege of co-presenting a program, Effective Library Marketing Campaigns, with two colleagues, Burgundy Hill from Quincy Public Library and Ann Reeves from Eureka Public Library District. Our presentation focused on how libraries can promote themselves through stronger coordination of communication channels, better brand building, and campaign planning tools that are easily available through the My Library Is... website. Here's a description:

My Library Is... Conversation with Sasha Vasilic

RAILS Member Engagement Manager Dan Bostrom speaks with Sasha Vasilic, the Public Relations and Marketing Supervisor, Niles-Maine District Library about the Best. Deal. Ever. campaign. This campaign won the Niles-Maine District Library a John Cotton Dana Award from the American Library Association for excellence in library public relations and strategic communication.

Learn more about this award.

My Library Is... Conversation with Dr. Mary Moen

RAILS Member Engagement Manager Dan Bostrom speaks with Dr. Mary Moen from the School Librarians of Rhode Island about Overdue: The Value of School Librarians. The School Librarians of Rhode Island produced this short documentary style advocacy film to show the value of school librarians. Please be sure to watch the video (linked above) and check out the resources they've provided such as a discussion guide and advocacy letter.

Creating Cohesiveness in Digital Channels to Reach Spanish-Speaking Audiences

As librarians working during COVID-19, our main challenge is to understand our community’s needs when social distancing is a must. In the past three months, the Northlake Public Library District has worked through four different re-opening phases that required constant adaptation and resilience. Although access to most of our services has now been reinstated, we know our most cherished one ﹣ programming﹣ will not be the same for a long time. The way libraries have readjusted their offerings varies, but we can all agree that the internet has become our most important tool.

The Virtual Life of Outreach or How to Remain Relevant in the Time of Social Distancing

When life felt normal, before the Coronavirus outbreak became a pandemic, a typical day for the Outreach Services Team at Fountaindale Public Library District would look like this:

Story by Emily Hampston on Jul 17, 2020

Library Programs Bridge the Distance

Bridie Murphy faithfully attends story time with Ms. B at the Palos Park Public Library. She listens to the welcome song, looks at all the pictures, and knows when to say goodbye. With the implementation of social distancing regulations, story time looks a little different now. Rather than joining other children in the library, she watches Ms. B on the computer surrounded by her stuffed animals. The location has changed but the heart behind library programs has not.

Keeping in Touch with the Public Through Videos

Libraries are the gems of their communities. In no other place are people from all walks of life and socioeconomic backgrounds welcomed and serve as a space for us to encounter the “other,” no questions asked. We respect your privacy; encourage you to participate in our programs, use the computers; help you research, look for materials and much more.

Using an Infomercial-Style Video to Promote Your Library

When I work on a video, it generally starts with a theme or style. I want to find a template in which I can fit my ideas and message, because it will make the rest of the process easier. I’ve done something like an infomercial, something in the style of an old educational film, and the most recent was kind of a corny car commercial, influenced by a show I love (Tim and Eric Awesome Show Great Job!). The idea with this approach is drawing on something that most people know and can identify with. Who hasn’t seen a bad infomercial? I try to capture that tone that people know and high

My Library Is ...

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