At the 2020 ILA Annual Conference, I had the privilege of co-presenting a program, Effective Library Marketing Campaigns, with two colleagues, Burgundy Hill from Quincy Public Library and Ann Reeves from Eureka Public Library District. Our presentation focused on how libraries can promote themselves through stronger coordination of communication channels, better brand building, and campaign planning tools that are easily available through the My Library Is... website. Here's a description:
Your core users love you, but what about non-users? What efforts is your library taking to create new campaigns and resources that promote your value to taxpayers and the general public? This session is designed to explore how to create better coordinated, more effective marketing efforts that open up a brand new conversation about the role your library plays in the community. Presenters will discuss branding guidelines, templates, plans, and easy-to-implement strategies for reaching every household in your region.
Since we pre-recorded our session, we were able to make it available on YouTube (see below). You can also download our slides as PDFs.